Connotations of Newsreaders

I have found an extract from a BBC TV 10 o'clock news programme and embedded it to my blog.

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Here is my analysis of the connotations of the title sequence:
The news programme's title sequence establishes the status of importance and authority. The title sequence also gives a recognisable brand image to the news programme. First a newsreader is shown at her desk. She outlines main news stories, accompanied by brief actuality footage. Loud brass and percussion music accompanies the outline connoting the significance. Then an animated graphic sequence begins showing dark red concentric rings over a white-grey background connoting the authority of the news. The rings merge and expand while map of the world fade in and out of view. The rings sometimes centre on Edinburgh, Cardiff and London. The names of world cities appear and disappear until we see a large figure 10 with the logo of BBC News. The connotations of the maps and cities names connote worldwide coverage of news.

Here is my analysis of the connotations of the newsreaders:

Formal standard language is used by the BBC newsreaders. The purpose of this is to inform the audience about the current events, not to entertain. The  serious tone means that the news programme is an important authoritative source of reliable information. This news programme is aimed at an adult audience who are more interested in being well-informed about main current affairs. They want an informational and serious programme. The use of mainly standard formal vocabulary demonstrates that the BBC uses a more formal and serious linguistic style. Its sole purpose is to inform the audience in a serious manner, which indicates that the news that they are broadcasting is a serious presentation of the facts.The look of the presenter is also formal: she is wearing a jacket. The studio newsreader remains fixed within the studio environment. This fixed role further constructs them as being in an authoritative position. 

The  programme informs the audience by the use of reporters and  interviews, giving more sides of a story. This creates the feeling of less biased information. The reporters are introduced with title and full name. This makes the programme more official sounding and means that the reporters are represented as professionals, rather than as individuals. News reporters also sign themselves off, which is again more official.  For example, “Andrew Plant...BBC news...in  Devon”. It gives it a more authoritative and ‘official’ tone. The interviews in this extract  show only responses by the interviewees providing the audience with a great deal of first hand information.

Here is my analysis of the mise-en-scene of the studio:

The mise-en-scene is full of vast amount of red colour with a touch of blue. Red colour associates with BBC news. We can also see other people in the background of the studio. The BBC presents itself as a corporation. It does not focus on individuals. Therefore, the news look more authoritative.

There is also a newswall with large smart-glass-like screens in the studio.The screens are movable so it makes the set up  more interesting.The 'podium' table is used in the studio to emphasize the importance and authority of the news.